Our Story

“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.”

— Nelson Mandela, Laureus World Sports Awards, 2000

At Promosport, we believe in this vision. Sport is more than just a game, it’s a force for unity, empowerment, and opportunity. It builds confidence, strengthens communities, and teaches life skills like teamwork, discipline, and resilience.

Yet, across Africa, many children still lack access to the sporting facilities and resources they need to reach their potential. We set out to change that.

Promosport was founded on two simple questions:

How can we help build sports infrastructure in developing communities?

How can we empower local sports suppliers to grow our economy?

We launched our business in October 2018 to make quality sporting goods accessible, affordable, and locally sourced. Today, we partner with trusted suppliers and manufacturers to provide a wide range of sporting products, from team essentials to branded equipment, all available through a fast, user-friendly online experience.

With deep roots in the sports and branding industry, we also help teams, schools, and businesses showcase their identity through custom-branded products and apparel.

Our promise is simple: to deliver exceptional service, a seamless ordering process, and a commitment to doing good, for our customers, our communities, and our planet.

Through our BlueStar campaigns, we collect and redistribute pre-loved sports equipment to under-resourced communities, giving children the chance to play, grow, and dream.

Our vision is clear, and our goals are achievable: to make a difference through sport.

When you support Promosport, you’re not just buying sporting goods, you’re helping build a stronger, more connected community.

Join us on our journey. Together, let’s unlock the power of sport!